It really surprised me last week to find out Look Magazine had closed after 11 years of publication. It was a magazine that my mum and I religiously brought when I was growing up, I loved it! According to this article Look sold well over 300,000 copies each week at its peak which dropped to 57,110, that’s about 80% lower! This had me thinking… even though I always loved to buy it when was the last time I picked up a copy of Look? (The only magazines I have brought so far this year have been Bridal ones because every new bride to be does this right?!) Being brutally honest it’s been a few years, but why? I suppose with the way online media is now we don’t need to spend £5 on a monthly magazine to find out the latest trends or the must have new beauty products. I follow hundreds of girls across all my social media accounts that give me daily inspiration for free, all contained in my phone. Blogs and YouTube are now my source for all things new and trendy, because if there are any must have products, then the bloggers will know about it!
I actually felt guilty after thinking about all this as I’m a part of the reason magazines like Look are closing down and all those people who dedicated their lives to it are loosing their jobs. So what did I do? I went out and brought a handful of magazines! After looking through a couple I remembered how nice it is to actually hold a fresh magazine with crisp pages and that new smell that as you flick through. In the last ever copy of Look they included a #savemagazines page urging us to keep buying our favorite magazines in order to keep them running. So from this day onwards I am going to make a conscious effort to but my favorite magazines because how tragic would it be if one day in the soon future there was no such thing as fashion/beauty/women magazines?!
Do you still buy magazines? If so what ones?
Thanks for reading,